Online posting intention: do the social communication and brand equity of esports matter?
Article in International Journal of Sports Marketing and Sponsorship (December 2023)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Article in International Journal of Sports Marketing and Sponsorship (December 2023)
Article in Research Ethics (November 2023)
Article in Revista Visão Gestão Organizacional (August 2023)