When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication https://t.co/y4oD1GX7rU
@axios Last point, I promise. Here's an academic meta analysis of many such studies. Conclusion? "...boycotting outweighs buycotting, implying that political brand communication is a risky strategy." https://t.co/d6iBYewUwk
MT @Frank_Strong: When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication Results imply boycotting outweighs buycotting and political brand comms is risky. https://t.co/b3KsAHJK46 via @MarcCWJ & @marskrug htt
When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication "Our results suggest that boycotting outweighs buycotting, implying that political brand communication is a risky strategy." https://t.co/d6iBYewUwk via @M