Caitlin Neuwelt-Kearns et al's (@tom_a_baker @Unlazy_Susan) article 'Getting the crowd to care: Marketing illness through health-related crowdfunding in Aotearoa New Zealand' examines how crowdfunders perform accountability and their deservingness: https:/
1,446 followers
1,676 followers
RT @economyandspace: 2. "Getting the crowd to care: Marketing illness through health-related crowdfunding in Aotearoa New Zealand" by Caitl…
1,949 followers
RT @marco_zenone: 'Marketing illness' in Aotearoa New Zealand crowdfunding -> "we show how attempts to appeal to donors depend on campaigne…
1,288 followers
'Marketing illness' in Aotearoa New Zealand crowdfunding -> "we show how attempts to appeal to donors depend on campaigners’ abilities to ‘market’ illness and need in ways that resonate with the crowd." @Unlazy_Susan https://t.co/Q5OHSJtbkp