The interplay between sales and marketing expenditures: an econometric approach in the B2B market
Article in Journal of Business and Industrial Marketing (November 2023)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Article in Journal of Business and Industrial Marketing (November 2023)
Article in South African Theatre Journal (January 2023)
Article in Research in International Business and Finance (January 2023)