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New Consumer Behavior Theories from Japan

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Cover of 'New Consumer Behavior Theories from Japan'

Table of Contents

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    Book Overview
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    Chapter 1 Japanese Consumers and Media Usage
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    Chapter 2 Evolution of the Comprehensive Decision-Making Process: Emergence of Outspoken Consumers
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    Chapter 3 Measuring the Impact of a Blog: Quantitative and Qualitative Aspects
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    Chapter 4 Studies on Commitment
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    Chapter 5 Mechanism of Attitude Formation for Consumers Who Convey Information
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    Chapter 6 Emergence of Communication-Oriented Consumers
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    Chapter 7 Research on Uncertain Listeners
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    Chapter 8 Studies on Connoisseurs
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    Chapter 9 Brand Rating in the Age of Information Sharing
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    Chapter 10 A New Decision-Making Process—A Circulating-Type Communications Model
Attention for Chapter 6: Emergence of Communication-Oriented Consumers
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Chapter title
Emergence of Communication-Oriented Consumers
Chapter number 6
Book title
New Consumer Behavior Theories from Japan
Published by
Springer, Singapore, April 2021
DOI 10.1007/978-981-16-1127-8_6
Book ISBNs
978-9-81-161126-1, 978-9-81-161127-8
Authors

Akira Shimizu, Shimizu, Akira

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