You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
The Structure and Practice of Marketing Activity,and its Expansion
|
|---|---|
| Chapter number | 3 |
| Book title |
The Economy of Obligation
|
| Published by |
Palgrave Macmillan, London, January 1998
|
| DOI | 10.1007/978-1-349-26879-5_3 |
| Book ISBNs |
978-1-349-26881-8, 978-1-349-26879-5
|
| Authors |
Craig Muldrew, Muldrew, Craig |