How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance
Article in Journal of Advertising (February 2023)
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Putting spatial product presentation cues on the map: Review and research directions
Article in Journal of Business Research (January 2023)
Anchor-Based Promotions in Retailing: How Consumers Respond to an Additional Anchor?
Article in Journal of Promotion Management (February 2021)