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Kulturmarketing

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Attention for Chapter 1: Kulturmarketing – Das Grundverständnis
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Chapter title
Kulturmarketing – Das Grundverständnis
Chapter number 1
Book title
Kulturmarketing
Published by
Springer VS, Wiesbaden, January 2012
DOI 10.1007/978-3-531-19150-8_1
Book ISBNs
978-3-53-118627-6, 978-3-53-119150-8
Authors

Bernd Günter, Andrea Hausmann