The Paradox of Marketing to Caregivers
Harvard Business Review ,
From pre-made meals to cribs that automatically rock babies to sleep, products that help caregivers are meant to make it easier…
Why people feel guilty about using effort-saving products when taking care of loved ones
The Conversation,
The Research Brief is a short take about interesting academic work. The big idea People who care for friends, children or other…
Why people feel guilty about using effort-saving products when taking care of loved ones
Beatrice Daily Sun,
Does effort equal love? Cavan Images/ The Research Brief is a short take about interesting academic work.
Why people feel guilty about using effort-saving products when taking care of loved ones
Daily Journal,
The big idea People who care for friends, children or other loved ones may avoid products and services that make caregiving…