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X Demographics
Mendeley readers
Attention Score in Context
| Title |
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
|
|---|---|
| Published in |
Journal of Consumer Research, June 2021
|
| DOI | 10.1093/jcr/ucab028 |
| Authors |
Minju Han, George E Newman, Rosanna K Smith, Ravi Dhar |
X Demographics
The data shown below were collected from the profiles of 14 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 6 | 43% |
| India | 1 | 7% |
| Japan | 1 | 7% |
| Turkey | 1 | 7% |
| Malaysia | 1 | 7% |
| Unknown | 4 | 29% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 7 | 50% |
| Scientists | 6 | 43% |
| Science communicators (journalists, bloggers, editors) | 1 | 7% |
Mendeley readers
The data shown below were compiled from readership statistics for 72 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 72 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 17 | 24% |
| Student > Master | 6 | 8% |
| Lecturer | 5 | 7% |
| Student > Doctoral Student | 4 | 6% |
| Professor > Associate Professor | 3 | 4% |
| Other | 10 | 14% |
| Unknown | 27 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 33% |
| Economics, Econometrics and Finance | 6 | 8% |
| Social Sciences | 5 | 7% |
| Psychology | 2 | 3% |
| Linguistics | 1 | 1% |
| Other | 2 | 3% |
| Unknown | 32 | 44% |
Attention Score in Context
This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 November 2022.
All research outputs
#3,679,990
of 24,876,519 outputs
Outputs from Journal of Consumer Research
#766
of 1,462 outputs
Outputs of similar age
#86,564
of 437,931 outputs
Outputs of similar age from Journal of Consumer Research
#9
of 11 outputs
Altmetric has tracked 24,876,519 research outputs across all sources so far. Compared to these this one has done well and is in the 85th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,462 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 39.0. This one is in the 47th percentile – i.e., 47% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 437,931 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one is in the 27th percentile – i.e., 27% of its contemporaries scored the same or lower than it.