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@BigDataSizeBook There's some research that indicates that strong, simple messages - especially negative ones - don't have a lasting effect, or, paradoxically can worsen health behaviours. Well, at least w smoking & drinking: https://t.co/eOyxQvamCI
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Participants convinced of the effectiveness of threat messages were unable to anticipate own defensive reactions http://t.co/PQ1vf3JsOH
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Ineffectiveness of threatening health messages, http://t.co/AvPnsGlwcl