Power of aroma marketing in branding: Design of available methological approaches
Conference proceeding (February 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
The effects of ambient scent on olfactory comfort and attitude toward its use in a tramway: an on-board study
Article in Public Transport (February 2024)
In-vehicle fragrance administration as a countermeasure for driver fatigue
Article in Accident Analysis & Prevention (December 2023)