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Business economics : the application of economic theory

Overview of attention for book
Cover of 'Business economics : the application of economic theory'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Firms and Markets: Identifying the Optimal Boundary
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    Chapter 3 The Organisation of the Firm: Efficiency, Incentives and Controls
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    Chapter 4 Operations and Costs: The Core of the Conversion Process
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    Chapter 5 The Costs of Support Activities: The Neglected Costs
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    Chapter 6 Cost Identification: Accounting versus Economic Perspectives
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    Chapter 7 Financial Control: Constraints on Management
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    Chapter 8 Investment: Increasing the Value of the Firm
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    Chapter 9 Demand: Understanding the Customer and the Market
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    Chapter 10 Competition and Monopoly: Responding to the Competitive Environment
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    Chapter 11 Oligopoly: Living with Rivals
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    Chapter 12 Corporate Strategy: Acquiring and Sustaining Competitive Advantage
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    Chapter 13 Government and the Firm: The Impact of Economic Management
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    Chapter 14 Competition Policy Government Regulation of Competitive Behaviour
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    Chapter 15 The Natural Environment: Problems and Opportunities
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    Chapter 16 Case Study: The Airline Industry
Attention for Chapter 9: Demand: Understanding the Customer and the Market
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