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Why popcorn costs so much at the movies : and other pricing puzzles

Overview of attention for book
Attention for Chapter 5: Why So Many Coupons
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Chapter title
Why So Many Coupons
Chapter number 5
Book title
Why Popcorn Costs So Much at the Movies
Published by
Springer, New York, NY, January 2008
DOI 10.1007/978-0-387-77001-7_5
Book ISBNs
978-0-387-76999-8, 978-0-387-77001-7