Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention
Article in Frontiers in Psychology (January 2024)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in Frontiers in Psychology (January 2024)
Article in Journal of Advertising Research (July 2023)
Article in Frontiers in Psychology (September 2022)