Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

Overview of attention for article published in Frontiers in Psychology, August 2021

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So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 37,677 followers.

Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products? https://t.co/LeSIAZSbEb

11 Feb 2022

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New Research: Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products? https://t.co/TYdWuf4hiv #Psychology #Psych

31 Aug 2021

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