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Competitive identity : the new brand management for nations, cities and regions

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Cover of 'Competitive identity : the new brand management for nations, cities and regions'

Table of Contents

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    Book Overview
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    Chapter 1 What is Competitive Identity?
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    Chapter 2 The Theory of Competitive Identity
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    Chapter 3 Understanding National Image
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    Chapter 4 Planning for Competitive Identity
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    Chapter 5 Implementing Competitive Identity
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    Chapter 6 Competitive Identity and Development
Attention for Chapter 3: Understanding National Image
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