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Digital strategies in the pharmaceutical industry

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Attention for Chapter 13: The future of pharmaceutical digital strategy
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Chapter title
The future of pharmaceutical digital strategy
Chapter number 13
Book title
Digital Strategies in the Pharmaceutical Industry
Published by
Palgrave Macmillan, London, January 2003
DOI 10.1057/9780230598799_13
Book ISBNs
978-1-349-50903-4, 978-0-230-59879-9
Authors

Leonard Lerer, Mike Piper, Lerer, Leonard, Piper, Mike