Innovation and commercialisation: the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Article in International Marketing Review (September 2023)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Article in International Marketing Review (September 2023)
Article in International Journal of Entrepreneurial Behaviour & Research (April 2023)
Article in International Journal of Entrepreneurial Behaviour & Research (October 2022)