Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model

Overview of attention for article published in Frontiers in Psychology, January 2021

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (97th percentile)
High Attention Score compared to outputs of the same age and source (97th percentile)

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Summary X Dimensions citations

So far, Altmetric has seen 129 X posts from 105 X users, with an upper bound of 7,307 followers.

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