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Understanding the consumer : a psychological approach

Overview of attention for book
Attention for Chapter 18: Consumer Awareness
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Citations

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Chapter title
Consumer Awareness
Chapter number 18
Book title
Understanding the Consumer
Published by
Palgrave, London, January 1997
DOI 10.1007/978-1-349-25438-5_18
Book ISBNs
978-0-333-66063-8, 978-1-349-25438-5
Authors

David A. Statt

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 100%
Readers by discipline Count As %
Unspecified 1 100%