You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Is it time to reposition positioning?
|
|---|---|
| Published in |
Journal of Brand Management, September 2012
|
| DOI | 10.1057/bm.2012.42 |
| Authors |
Henrietta Jowitt, Giles Lury |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 50% |
| Canada | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Iran, Islamic Republic of | 1 | 2% |
| Unknown | 46 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 12 | 26% |
| Student > Bachelor | 10 | 21% |
| Student > Postgraduate | 4 | 9% |
| Professor | 3 | 6% |
| Student > Doctoral Student | 3 | 6% |
| Other | 9 | 19% |
| Unknown | 6 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 51% |
| Social Sciences | 4 | 9% |
| Arts and Humanities | 3 | 6% |
| Economics, Econometrics and Finance | 3 | 6% |
| Unspecified | 2 | 4% |
| Other | 5 | 11% |
| Unknown | 6 | 13% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 December 2012.
All research outputs
#13,678,432
of 22,691,736 outputs
Outputs from Journal of Brand Management
#133
of 325 outputs
Outputs of similar age
#94,918
of 169,020 outputs
Outputs of similar age from Journal of Brand Management
#4
of 11 outputs
Altmetric has tracked 22,691,736 research outputs across all sources so far. This one is in the 38th percentile – i.e., 38% of other outputs scored the same or lower than it.
So far Altmetric has tracked 325 research outputs from this source. They receive a mean Attention Score of 3.6. This one has gotten more attention than average, scoring higher than 55% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 169,020 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 43rd percentile – i.e., 43% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.