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What is the impact of e-cigarette adverts on children's perceptions of tobacco smoking? An experimental study

Overview of attention for article published in Tobacco Control, September 2016
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (91st percentile)

Mentioned by

news
15 news outlets
twitter
64 tweeters
facebook
2 Facebook pages

Citations

dimensions_citation
19 Dimensions

Readers on

mendeley
54 Mendeley
citeulike
1 CiteULike
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Title
What is the impact of e-cigarette adverts on children's perceptions of tobacco smoking? An experimental study
Published in
Tobacco Control, September 2016
DOI 10.1136/tobaccocontrol-2016-052940
Pubmed ID
Authors

D C Petrescu, M Vasiljevic, J K Pepper, K M Ribisl, T M Marteau

Abstract

Exposure to e-cigarette adverts increases children's positive attitudes towards using them. Given the similarity in appearance between e-cigarettes and tobacco cigarettes, we examined whether exposure to e-cigarette adverts has a cross-product impact on perceptions and attitudes towards smoking tobacco cigarettes. Children aged 11-16 (n=564) were interviewed in their homes and randomised to one of three groups: two groups saw different sets of 10 images of e-cigarette adverts and one group saw no adverts. Of the 20 e-cigarette adverts, 10 depicted the product as glamorous and 10 depicted it as healthy. The children then self-completed a questionnaire assessing perceived appeal, harms and benefits of smoking tobacco cigarettes. The analyses were conducted on 411 children who reported never having smoked tobacco cigarettes or used e-cigarettes. Exposure to the adverts had no impact on the appeal or perceived benefits of smoking tobacco cigarettes. While the perceived harm of smoking more than 10 cigarettes per day was similar across groups, those exposed to either set of adverts perceived the harms of smoking one or two tobacco cigarettes occasionally to be lower than those in the control group. This study provides the first evidence that exposure to e-cigarette adverts might influence children's perceptions of smoking tobacco cigarettes, reducing their perceived harm of occasional smoking. These results suggest the potential for e-cigarette adverts to undermine tobacco control efforts by reducing a potential barrier (ie, beliefs about harm) to occasional smoking.

Twitter Demographics

The data shown below were collected from the profiles of 64 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 4%
Unknown 52 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 11 20%
Researcher 11 20%
Unspecified 8 15%
Student > Ph. D. Student 6 11%
Student > Bachelor 5 9%
Other 13 24%
Readers by discipline Count As %
Psychology 14 26%
Unspecified 12 22%
Medicine and Dentistry 8 15%
Nursing and Health Professions 6 11%
Environmental Science 5 9%
Other 9 17%

Attention Score in Context

This research output has an Altmetric Attention Score of 157. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 October 2019.
All research outputs
#94,258
of 13,735,781 outputs
Outputs from Tobacco Control
#76
of 2,361 outputs
Outputs of similar age
#3,779
of 263,341 outputs
Outputs of similar age from Tobacco Control
#3
of 34 outputs
Altmetric has tracked 13,735,781 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,361 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 27.1. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 263,341 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 34 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.