Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Overview of attention for article published in International Journal of Advertising, November 2021

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@mieayambabii @ceramidey @fujisawaloser14 @Concrete_buster @erlanggacor Nih data, lo baca deh terus balik sini jgn bacot doang. Ga ada keharusan gw ngasih data karena lo google aja pasti nemu. https://t.co/FOfdOBwD79

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