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Basiswissen Marketing

Overview of attention for book
Attention for Chapter 7: Marketinginstrumente Marketinginstrumente
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3 Mendeley
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Chapter title
Marketinginstrumente Marketinginstrumente
Chapter number 7
Book title
Basiswissen Marketing
Published by
Springer Gabler, Wiesbaden, January 2016
DOI 10.1007/978-3-658-12380-2_7
Book ISBNs
978-3-65-812379-6, 978-3-65-812380-2
Authors

Gerd-Inno Spindler

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 67%
Researcher 1 33%
Readers by discipline Count As %
Physics and Astronomy 2 67%
Psychology 1 33%