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Formative Research in Social Marketing

Overview of attention for book
Attention for Chapter 14: Case Studies in Formative Research
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1 X user

Citations

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17 Dimensions

Readers on

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3 Mendeley
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Chapter title
Case Studies in Formative Research
Chapter number 14
Book title
Formative Research in Social Marketing
Published by
Springer Singapore, October 2016
DOI 10.1007/978-981-10-1829-9_14
Book ISBNs
978-9-81-101827-5, 978-9-81-101829-9
Authors

Rowena Merritt, Michelle Vogel, Merritt, Rowena K., Vogel, Michelle

Editors

Krzysztof Kubacki, Sharyn Rundle-Thiele

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 33%
Other 1 33%
Unknown 1 33%
Readers by discipline Count As %
Computer Science 1 33%
Unknown 2 67%