A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model
Article in Cogent Business & Management (April 2024)
The most recent citing publications are shown below. View all 13 publications that cite this research output on Dimensions.
Expertise and Playfulness of Social Media Influencers
Article in Journal of Current Issues & Research in Advertising (March 2024)
Gelesen, getäuscht, geglaubt? Die Rolle der Täuschungswahrnehmung bei der Glaubwürdigkeitsbeurteilung von Brand Journalism
Book chapter (March 2024)