Brand, Label, and Product Intelligence

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Springer International Publishing

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Agbokanzo K. S. and Tanchoux P. (2022). From #Chambord’s #Brand #Equity to the Construction of a Touristic #Destination’s #Image: A Reductive #Marketing Approach in Kaswengi J. and Ingarao A. (eds) Brand, #Label, and Product Intelligence. @NantesUco https:

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