Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?

Overview of attention for article published in Frontiers in Psychology, April 2022

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When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows

Article in Frontiers in Communication (September 2022)

Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer

Article in Sustainability (August 2022)

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

Article in Frontiers in Psychology (July 2022)

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