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Get Your Science out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

Overview of attention for article published in Journal of Consumer Research, May 2022
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#8 of 1,327)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
58 news outlets
blogs
1 blog
twitter
7 tweeters
reddit
1 Redditor
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Title
Get Your Science out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
Published in
Journal of Consumer Research, May 2022
DOI 10.1093/jcr/ucac020
Authors

Aviva Philipp-Muller, John P Costello, Rebecca Walker Reczek

Twitter Demographics

The data shown below were collected from the profiles of 7 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Attention Score in Context

This research output has an Altmetric Attention Score of 441. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 May 2022.
All research outputs
#44,478
of 21,224,592 outputs
Outputs from Journal of Consumer Research
#8
of 1,327 outputs
Outputs of similar age
#820
of 220,727 outputs
Outputs of similar age from Journal of Consumer Research
#1
of 10 outputs
Altmetric has tracked 21,224,592 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,327 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 34.3. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 220,727 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them