Face Consciousness and Moral Ambiguity: Consumers’ Willingness to Patronize Hospitality Knockoff Brands
Article in Journal of China Tourism Research (February 2024)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Article in Journal of China Tourism Research (February 2024)
Article in Cross-Cultural Research (December 2023)
Article in International Journal of Entrepreneurship and Innovation Management (September 2023)