Tackling the social marketing formative research bottleneck: comparative analysis of the complementary nature of community-generated personas and focus groups
Article in Journal of Social Marketing (April 2024)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Article in Journal of Social Marketing (April 2024)
Article in Geriatrics (November 2023)
Article in Frontiers in Genetics (May 2023)