On or Off Track: How (Broken) Streaks Affect Consumer Decisions

Overview of attention for article published in Journal of Consumer Research, June 2022

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#37 of 1,490)
High Attention Score compared to outputs of the same age (99th percentile)
High Attention Score compared to outputs of the same age and source (92nd percentile)

So far, Altmetric has seen 16 X posts from 15 X users, with an upper bound of 182,492 followers.

@vybhavram Streaks hack into some deep part of our brain The magic they do is insane! https://t.co/AzrIzLnDGg

やりすぎ注意。疲れるよ！

RT @myuuko: 3回以上連続で何かをしたログが残る場合，連続しているうちはやる気が出るけど一旦途切れるとやる気が失われるよという研究。この効果で重要なのはログ上の表記であって，実際の自分の行動ではないらしい。/ On or Off Track: How (Broken)…

実感としてすごいわかる

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