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| Chapter title |
Introduction to the Research
|
|---|---|
| Chapter number | 1 |
| Book title |
Measuring Electronic Word-of-Mouth Effectiveness
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-15889-7_1 |
| Book ISBNs |
978-3-65-815888-0, 978-3-65-815889-7
|
| Authors |
Wolfgang Weitzl |