Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type
Article in Journal of Retailing and Consumer Services (July 2024)
The most recent citing publications are shown below. View all 26 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (July 2024)
Article in Marketing Intelligence & Planning (May 2024)
Article in International Journal of Human-Computer Interaction (April 2024)