The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video
Article in Computers in Human Behavior (January 2024)
The most recent citing publications are shown below. View all 7 publications that cite this research output on Dimensions.
Article in Computers in Human Behavior (January 2024)
Article in International Journal of Human-Computer Studies (January 2024)
Article in Telematics and Informatics (November 2023)