How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products

Overview of attention for article published in Frontiers in Psychology, September 2022

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New Research: How different advertising appeals (green vs. non-green) impact consumers’ willingness to pay a premium for green agricultural products https://t.co/HthksSaYTJ #Psychology #Psych

21 Sep 2022

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