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Mendeley readers
| Chapter title |
Zielgruppenansprache: B2C- versus B2B-Marken
|
|---|---|
| Chapter number | 4 |
| Book title |
Digitize Your Brand Name
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-16277-1_4 |
| Book ISBNs |
978-3-65-816276-4, 978-3-65-816277-1
|
| Authors |
Sybille Kircher |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 50% |
| Unknown | 3 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 33% |
| Economics, Econometrics and Finance | 1 | 17% |
| Unknown | 3 | 50% |