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Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses

Overview of attention for article published in Journal of Brand Management, January 2013
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Mentioned by

facebook
1 Facebook page

Readers on

mendeley
32 Mendeley
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Title
Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
Published in
Journal of Brand Management, January 2013
DOI 10.1057/bm.2013.3
Authors

Hilde AM Voorveld

Mendeley readers

The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
India 1 3%
United States 1 3%
Unknown 30 94%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 7 22%
Student > Ph. D. Student 7 22%
Student > Master 5 16%
Student > Doctoral Student 4 13%
Student > Bachelor 3 9%
Other 6 19%
Readers by discipline Count As %
Business, Management and Accounting 16 50%
Social Sciences 6 19%
Arts and Humanities 3 9%
Design 2 6%
Unspecified 1 3%
Other 4 13%

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 April 2013.
All research outputs
#2,905,417
of 3,627,879 outputs
Outputs from Journal of Brand Management
#69
of 88 outputs
Outputs of similar age
#66,097
of 85,171 outputs
Outputs of similar age from Journal of Brand Management
#1
of 1 outputs
Altmetric has tracked 3,627,879 research outputs across all sources so far. This one is in the 2nd percentile – i.e., 2% of other outputs scored the same or lower than it.
So far Altmetric has tracked 88 research outputs from this source. They receive a mean Attention Score of 2.1. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 85,171 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them