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Chapter title |
Adventure
|
---|---|
Chapter number | 3 |
Book title |
The Brand Strategist’s Guide to Desire
|
Published by |
Palgrave Macmillan, London, January 2014
|
DOI | 10.1057/9781137351821_3 |
Book ISBNs |
978-1-349-46896-6, 978-1-137-35182-1
|
Authors |
Anna Simpson |