You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain
|
|---|---|
| Published in |
PLOS ONE, April 2013
|
| DOI | 10.1371/journal.pone.0061569 |
| Pubmed ID | |
| Authors |
Simone Kühn, Jürgen Gallinat |
| Abstract |
Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We found stronger fMRI signal in right mOFC during weak compared to strong brand cues in a contrast of parametric modulation with subjective liking. When directly comparing the two strong brands cues, more activation in the right amygdala was found for Coca Cola cues compared with Pepsi Cola cues. During the taste phase the same beverage elicited stronger activation in left ventral striatum when it was previously announced by a strong compared with a weak brand. This effect was stronger in participants who drink Cola infrequently and might therefore point to a stronger reliance on brand cues in less experienced consumers. The present results reveal strong effects of brand labels on neural responses signalling reward. |
X Demographics
The data shown below were collected from the profiles of 61 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 9 | 15% |
| United States | 7 | 11% |
| Netherlands | 2 | 3% |
| France | 2 | 3% |
| Italy | 2 | 3% |
| Denmark | 2 | 3% |
| Uruguay | 1 | 2% |
| Spain | 1 | 2% |
| Colombia | 1 | 2% |
| Other | 10 | 16% |
| Unknown | 24 | 39% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 52 | 85% |
| Scientists | 5 | 8% |
| Practitioners (doctors, other healthcare professionals) | 4 | 7% |
Mendeley readers
The data shown below were compiled from readership statistics for 101 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | <1% |
| Germany | 1 | <1% |
| Italy | 1 | <1% |
| Brazil | 1 | <1% |
| Japan | 1 | <1% |
| Unknown | 96 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 18 | 18% |
| Student > Master | 18 | 18% |
| Student > Bachelor | 16 | 16% |
| Researcher | 15 | 15% |
| Professor | 5 | 5% |
| Other | 18 | 18% |
| Unknown | 11 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 22 | 22% |
| Neuroscience | 15 | 15% |
| Medicine and Dentistry | 10 | 10% |
| Business, Management and Accounting | 9 | 9% |
| Agricultural and Biological Sciences | 7 | 7% |
| Other | 22 | 22% |
| Unknown | 16 | 16% |
Attention Score in Context
This research output has an Altmetric Attention Score of 78. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 August 2023.
All research outputs
#539,906
of 25,182,110 outputs
Outputs from PLOS ONE
#7,444
of 218,310 outputs
Outputs of similar age
#3,514
of 198,975 outputs
Outputs of similar age from PLOS ONE
#146
of 4,976 outputs
Altmetric has tracked 25,182,110 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 218,310 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.7. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 198,975 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 4,976 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.