From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Article in Journal of Retailing and Consumer Services (May 2024)
The most recent citing publications are shown below. View all 17 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (May 2024)
Article in Asia Pacific Journal of Marketing and Logistics (April 2024)
Article in Behavioral Sciences (April 2024)