Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory
Article in Sport Management Review (April 2024)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Article in Sport Management Review (April 2024)
Article in Journal of Theoretical and Applied Electronic Commerce Research (January 2024)
Article in International Journal of Sports Marketing and Sponsorship (September 2023)