Check out a new research paper from our PHEHF research centre! #research #customerloyalty
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A social exchange perspective on boosting customer loyalty through culturally competent servers https://t.co/L0OfpEHoHR @TorrensUni @mandibaker6
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Do culturally competent employees elicit guest gratitude and loyalty? Apparently, if they have cultural awareness and skills, they do! New research up in #JHMM Aaron Hsiao @EmilyJintaoMa @mandibaker6 Jingjing Xu https://t.co/yVaP7XTImZ
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A social exchange perspective on boosting customer loyalty through culturally competent servers Aaron Hsiao, Emily (Jintao) Ma, Anita Manfreda, Mandi Baker, and Jingjing Xu https://t.co/3Xb9f8seNe Congratulations to the authors!!! 👏👏👏 https://t.co/mrYFnZi