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Chapter title |
‘Using the Right Words’: Rebranding Organizations Through Digital Lexicographic Information Platforms
|
---|---|
Chapter number | 13 |
Book title |
Werbung und PR im digitalen Zeitalter
|
Published by |
Springer VS, Wiesbaden, January 2023
|
DOI | 10.1007/978-3-658-38937-6_13 |
Book ISBNs |
978-3-65-838936-9, 978-3-65-838937-6
|
Authors |
Leroyer, Patrick, Simonsen, Henrik Køhler |