What we do know and don’t know about marketing communications on mature consumers

Overview of attention for article published in European Journal of Marketing, May 2023

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#30 of 644)
High Attention Score compared to outputs of the same age (91st percentile)
Good Attention Score compared to outputs of the same age and source (77th percentile)

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news: 3 news outlets

twitter: 1 X user

Citations

dimensions_citation: 3 Dimensions

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mendeley: 31 Mendeley

Summary News X Dimensions citations

So far, Dimensions has found 3 publications that cite this research output.

3

The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.

It’s not just “who” you know, but “how” you know them: how social and commercial relationships differentially influence customer discounts

Article in Journal of Research in Marketing and Entrepreneurship (May 2024)

Social and cultural influences on older consumers

Article in Current Opinion in Psychology (November 2023)

The rules of mature sex: Sexual scripts and the global challenge of rising STIs

Article in Health Marketing Quarterly (October 2023)

This page shows the most recent citations of this research output.

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