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Chapter title |
Value Creation for Luxury Brands through Brand Extensions 1
|
---|---|
Chapter number | 13 |
Book title |
Luxusmarkenmanagement
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-09072-2_13 |
Book ISBNs |
978-3-65-809071-5, 978-3-65-809072-2
|
Authors |
Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki, David M. Woisetschläger |