Oculometric responses to high emotional impact advertising stimuli: a comparison with autonomic and self-report measures
Article in Neuropsychological Trends (April 2024)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Article in Neuropsychological Trends (April 2024)
Article in Journal of Consumer Behaviour (September 2023)
Article in Psychology and Marketing (May 2023)