The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse
Article in Psychology and Marketing (May 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Exploring the Influence of Virtual Avatar Heads in Mixed Reality on Social Presence, Performance and User Experience in Collaborative Tasks
Article in IEEE Transactions on Visualization and Computer Graphics (April 2024)
Elevating metaverse virtual reality experiences through network‐integrated neuro‐fuzzy emotion recognition and adaptive content generation algorithms
Article in Engineering Reports (April 2024)