Leopold Kühschelm,
And the winner is: "East German Ampelmännchen": http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0064712
And the winner is: "East German Ampelmännchen": http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0064712
they showed that ‘Ampelmännchen’ (the man in the traffic signal) of east germany is perceptually more effective than west…
by Claudia Peschke, Bettina Olk, Claus C.